Website Translation Services

Marketing sites, e-commerce catalogs, patient portals and support content in 326 languages.

Last reviewed August 23, 2026 by the Prism Linguistics editorial team

Website translation services convert your pages, product listings, title tags and meta descriptions into other languages so customers can find and actually use your site. Prism Linguistics translates websites into 326 languages with native human translators, working from CMS exports such as XLIFF, CSV, XML, HTML and Word, with a written quote back within 60 minutes during business hours.

Send the URL through our quote form and we will scope it properly, SEO fields included.

Professional Website Translators, Not a Plugin

Every project here is handled by human website translators: native speakers of the target language, matched to your subject matter, with a second linguist reviewing the work against the source. That pass is not optional; there is no cheaper web-only tier where it quietly disappears.

Web copy is dense with the hardest things to translate: short button labels, slogans, product names, idioms and legal boilerplate. A website translator also has to keep placeholders, HTML tags and variables intact so the build does not break on import; ours work in tools that protect the code.

Contracts and reports go through document translation services; software strings, apps and e-learning sit under localization services, all sharing one glossary.

Why US Businesses Translate Their Websites

More than 68 million US residents speak a language other than English at home, roughly one in five people, according to US Census Bureau survey data. Around 42 million of them speak Spanish, making a Spanish site the obvious first step for most US businesses: the largest non-English market in the country, with no international shipping or currency questions attached.

The pattern repeats by industry. Health systems translate patient-facing pages for the communities they serve, which language-access rules under Title VI and Section 1557 push them toward anyway. Law firms translate intake pages because an injured worker in Houston searches in Spanish, not English. Retailers translate product pages for the Vietnamese, Tagalog, Chinese and Haitian Creole speakers in their metros.

Where to start depends on your customer data, not a hunch. Our Spanish translation services and Mandarin translation services pages cover the two most requested languages, the full language list has the other 324, and our business translation and financial translation teams cover sector material.

What We Translate on a Website

More than the paragraphs: buttons, forms, error messages, title tags, meta descriptions and alt text are part of the job.

Marketing Sites

Home pages, service pages, landing pages and blogs, translated for tone so the copy still sells.

E-commerce Product Pages

Product titles, descriptions, category names, size charts, checkout steps and order emails, with catalog repetition discounted.

Patient Portals

Appointment flows, intake forms, aftercare instructions and health content, handled with HIPAA-aligned confidentiality.

Legal Intake Pages

Practice-area pages, case evaluation forms and disclaimers, worded so a claim means the same thing in both languages.

Support Content

Help centers, FAQs, knowledge bases and chatbot strings, kept consistent with your product terms.

Downloads & PDFs

Price lists, spec sheets and documents behind the pages, so visitors never hit English mid-task.

Human Translation vs Machine Translation Plugins

Machine plugins are fast and cheap, and for some content that is the right trade. The honest comparison:

Human website translation compared with machine translation plugins.
Factor Human translation Machine plugin
Reading quality Reads like it was written in the language. Idioms and slogans adapted, not transposed. Understandable but visibly machine-made. Idioms and button labels fail most often.
Brand risk Low. A second linguist reviews every page before it ships. Real. Errors publish instantly with your logo next to them.
Legal and medical content Handled by subject-matter translators. Not suitable without human review. A mistranslated dosage or liability clause is real exposure.
Multilingual SEO Title tags, meta descriptions and URLs translated with local search phrasing in mind. Often renders client-side. Google discourages indexing raw machine output.
Speed and cost Days, priced per word. Translation memory discounts repeated wording. Minutes, flat subscription. Genuinely cheaper and faster.

Multilingual SEO Basics for Translated Pages

There is no point translating a page well if nobody finds it. The highest-volume phrase in Spanish is rarely a word-for-word rendering of your English keyword, so we write the translated title tag and meta description to earn a click in that language. Three technical basics decide whether translated pages can rank at all:

  • One indexable URL per language. A subfolder like /es/, a subdomain or a separate domain. Pages swapped in by a script on the same URL usually cannot rank.
  • hreflang tags. These tell Google which language version to show which searcher, and stop your English page outranking your Spanish page for Spanish queries.
  • Translated URLs, titles and metas. The slug, title tag, meta description and alt text carry ranking weight. Leaving them in English wastes much of the project.

URL structure and hreflang sit with your developer, but we flag what is missing during scoping, and the translated SEO fields arrive alongside the page copy in the same files.

Website Translation Formats and CMS Workflows

Files come back in the structure you sent, tags and placeholders intact, ready to import.

XLIFF CSV XML HTML Word JSON Markdown .strings / .po

Most content systems, WordPress and Shopify included, export content as XLIFF, CSV or XML through a standard plugin, and a spreadsheet with one string per row works fine for smaller sites. Where an export is awkward, a plain Word or HTML copy of each page does the job.

Raise two things early with your developer: right-to-left languages such as Arabic affect layout, and text expansion (German runs about 30 percent longer than English) can break tight buttons and menus. We flag both during scoping.

Keeping a Multilingual Website Updated

Few websites stand still. We keep a translation memory and glossary for your site, so when you add a product or revise a page we translate only what is new and reuse wording you have already approved. You are never billed twice for the same sentence and terminology stays consistent. Most clients settle into a rhythm: they send the month’s changed pages, we return them in the same files, and every language stays current. Print collateral runs through brochure translation on the same memory, so the wording matches on paper too.

How to Order Website Translation

Four steps from first email to live pages.

  1. 1

    Send your URLs or a content export

    Share the pages you want translated, a sitemap, or a CMS export. XLIFF, CSV, XML, HTML and Word all work. A written quote and timeline come back, usually within 60 minutes during business hours.

  2. 2

    Approve the quote and set terminology

    We confirm the language pair, agree on product names and terms that stay in English, and note how formally the translation should address readers. Ten minutes here saves a rewrite later.

  3. 3

    Native translators work, a second linguist reviews

    A native speaker of the target language translates every string, including title tags, meta descriptions and alt text. A second linguist checks the work against the source.

  4. 4

    Import the files and review the live pages

    Files return in the structure you sent, so your developer imports instead of retyping. We recommend a proofreading pass on the staging site to catch truncated headings or leftover English.

Website Translation Cost: A Realistic Guide

Website translation is priced per source word. As a guide, professional human translation in the US market typically runs from around $0.10 to $0.25 per word. Common pairs like English to Spanish sit at the lower end; technical, legal or clinical material higher; rare languages higher still, because fewer qualified translators exist. These are market ranges, not a price list; your quote confirms the exact figure.

Two things pull the number down: translation memory discounts repeated sentences, and scoping tightly (your 20 most-visited pages rather than all 400) gets you live for a fraction of the full-site figure. Send the URL through the quote form or call +1 (833) 282 8883; a project manager replies within 60 minutes during business hours with a fixed price and a realistic date.

Website Translation FAQs

Should I use Google Translate for my website?
For reading a foreign page yourself, it is fine. For publishing your own site, we would not recommend it. Machine output still mistranslates idioms, legal wording and product names, customers see every error with your brand attached, and Google asks that machine-translated pages not be indexed without human review. If budget is tight, translate fewer pages properly.
How does website translation help SEO?
Translated pages can rank in searches your English site never appears in, because most of the world searches in its own language. The title tag, meta description and ideally the URL need translating along with the body copy, each language needs its own indexable URL, and hreflang tags tell search engines which version to show which visitor. We translate the SEO fields as part of the job.
Which languages should I translate my site into?
Start with the languages your customers already use; analytics, sales records and support tickets usually make the answer obvious. For most US businesses Spanish comes first, with roughly 42 million speakers at home nationwide, followed by Chinese, Vietnamese, Tagalog, Arabic or French depending on region and industry. We cover 326 languages, so the constraint is your market, not our list.
How much does website translation cost?
Website translation is usually priced per source word. As a guide, professional human translation in the US market typically runs from around $0.10 to $0.25 per word depending on the language pair and how technical the content is, and repeated wording is discounted through translation memory. Send your URL and your quote confirms the exact price, usually within 60 minutes during business hours.
Can you translate just part of our website?
Yes. Many businesses start with the pages that carry the most traffic or revenue, such as the home page and top product or service pages, then expand once those prove themselves. Send the URLs or an export and we will quote on whatever scope you choose.
How long does website translation take?
A small site of ten to fifteen pages in one language usually takes a few business days, because every page goes through a translator and a second reviewer. Larger sites and multiple languages take longer, and preparing the content export is often the slowest step. Tell us your launch date and we will say honestly whether it is realistic.

Planning a multilingual website?

Send the URL and your target languages. Fixed quote and a realistic timeline within 60 minutes during business hours.

Get a Free Quote Call +1 (833) 282 8883